About Mr. Shakti

Mr. Shakti Leekha has over two decades of leadership experience in starting & growing the operations with various global fortune 500 European & US companies in India, and is presently working with Bajaj Electricals Ltd as Sr. GM & Head -Marketing- Illumination. He has created many Award-Winning successful businesses is also the author of Amazon’s Best Seller Book “Reimagine High Value Sales”. He is associated with various Education Institutes, as Member Board of Studies and an Honorary Member of National Council for Green and Eco-friendly Movement (CGEM) at ASSOCHAM. He has been further selected as a ‘Mentor of Change’ for the Government of India’s flagship program of Atal Tinkering Labs (ATLs), established by the Atal Innovation Mission, NITI Aayog. Publication in the Scopus indexed journal named as ‘International Journal of Management’ ISSN Print: 0976-6502 and ISSN Online: 0976-6510. Paper Title: Artificial Intelligence: Application to Lighting Products.

REIMAGINE HIGH VALUE SALES

SCIENCE & ART OF B2B SALES

SHAKTI LEEKHA

This book is about sales and marketing and covers in details the winning formulas and tools for high-value sales in the B2B environment. The author has covered complex sales in detail, along with his personal stories of successes and failures. The book covers the journey of the author’s life between the period of 1991 – post-liberalization in India to 2010, the 2 decades of high growth; and the recession of 2008.

The book is a Scientific step by step strategy for all Sales, Marketing personnel & entrepreneurs to grow their business always. The Author has put all his practical experience & shared in simple form covering from selling to complex sales, with apt stories & examples of real life. The Chapter 6 – Opportunities in Adversities talks about 2008 crisis and how successful transformation was achieved. Brings out details on FDI & Acquisition, Market Uniqueness, prepares business leaders to Face the VUCA World. The chapter 10 – Technology – Industry 4.0 – Enabler or Disruptor tinkers the readers on possible solutions to face the ever-changing world.

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